Keep London Safe launches in Redbridge

Published: 30 July 2020

Keep London Safe launches in Redbridge

London wide campaign launched to raise awareness of COVID-19 testing after research shows 46 percent of Londoners don't know how to get a test

A collaboration between London boroughs, London Councils, PHE, the NHS, the GLA, and other partners

Mayor of London, Sadiq Khan, supports London-wide initiative 

A London-wide campaign – Keep London Safe - to address low awareness of COVID-19 testing and contact tracing has launchedin Redbridge.

A collaboration between London Councils, the 32 London boroughs and the City of London Corporation, supported by Public Health England (PHE), the NHS, and Greater London Authority (GLA), the partnership will span borough boundaries and address the challenges of London's diversity, deprivation, and density.

Keep London Safe has been designed to reach communities across the capital by sharing key national public health messages around COVID-19 after a poll showed 46 percent of Londoners don't know how to get a test.

The capital's public services, boroughs, businesses, and communities will be promoting the Keep London Safe message to all Londoners through social media, posters, and adverts. This includes tailoring the message to target their local communities, for example, Keep Redbridge Safe.

The Leader of Redbridge Council, Councillor Jas Athwal, said: "I cannot stress enough how important is that we all continue to do whatever is necessary to keep the number of COVID-19 cases down in Redbridge and across the rest of London.

"We're still on a real knife-edge, and we mustn't forget that. You only have to look at other regions in the UK or to our neighbouring countries to see how delicate the balance is. Please keep safe by ensuring you maintain social distancing (keep 2 metres apart), wash your hands frequently and thoroughly, and wear a face covering if you're in shops, on public transport or in a confined space. 

"If you have any COVID-19 symptoms, please stay at home and get tested as soon as possible and follow the instructions of NHS Test and Trace if they contact you."

Cllr Mark Santos, Cabinet Member for Cabinet Member for Health, Social Care, Mental Health & the Ageing, said: "We're putting our full support behind the Keep London Safe campaign. I would urge our residents to please take care when they are out and about.

"We've come a long way in the past few months, and we need to keep the momentum up. Please ensure you follow all the current public health advice to keep safe. And please remember we now have a walk-through test centre in Ilford where you can turn up without a pre-booked appointment – although booking is advisable."

London influencers and community leaders have committed to supporting the campaign, including football team Leyton Orient FC, author and anti-FGM activist Hibo Wardere, who will all be donning Keep London Safe masks and raising awareness of the NHS Test and Trace system alongside other key public health advice.

The campaign has been developed to increase awareness and understanding of NHS Test and Trace, and with the backing of the Mayor of London, it will drive home public health messaging and make sure Londoners know how to get a test if they are showing COVID-19 symptoms.

Insight from a poll carried by YouGov for the GLA* in June 2020 found that:

  • 46 percent of Londoners don't know how to get a test, and 35 percent know little or nothing about NHS Test and Trace
  • Londoners from Black, Asian and minority ethnic backgrounds and those over 65 least are likely to know how to get a test
  • One in four Londoners wouldn't use a contact tracing app – and concern about privacy is by far the biggest reason

A permanent walk-through coronavirus testing facility is now open at Mildmay Road Car Park, Ilford, to improve coronavirus testing accessibility for local communities. 

Anyone with coronavirus symptoms, however mild, can get a free swab test that takes less than a minute. Tests should be booked or ordered as soon as symptoms begin at nhs.uk/coronavirus or by calling 119.  

The testing facility is open seven days a week and you can turn up without a pre-booked appointment – although booking is advisable. 

If you think you have COVID-19 symptoms, get a test immediately, call 119 or visit nhs.uk/coronavirus.

 Symptoms include:

    • A high temperature
    • A new, continuous cough, or
    • A loss or change to your sense of smell or taste.

If NHS test and trace get in touch to say you have been in contact with someone with COVID-19, you must follow their instructions and stay at home for 14 days.

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