Sugar Smart campaign comes to Redbridge
Published: 9 January 2018
Redbridge Council has joined a nationwide campaign to cut the amount of sugar people in the borough consume.
The aim is to highlight the high levels of sugar found in everyday foods and drinks and encourage local organisations and businesses to pledge to take action.
Sugar Smart Redbridge is a joint initiative with the Jamie Oliver Food Foundation and the food charity Sustain and comes after we signed up to the local declaration for healthy food and drink, which has a commitment to reducing the consumption of sugar in the borough.
In Redbridge, one in ten (9.7%) 4-5 year olds are obese and one in 5 (23.5%) 10-11 year olds are classified as obese (NCMP 2015/16). This problem is not unique to children, with three in five adults living in the borough overweight or obese.
Contributing towards this picture is the fact that our residents consume less fruit and vegetables than the average Londoner which is an indicator of healthy eating.
Councillor Mark Santos, Cabinet Member for Health and Social Care, said; “To reduce sugar consumption in the borough we are working in partnership through the Obesity Steering group by offering residents the opportunity to increase their knowledge through things like healthy cookery classes, run by our Children’s centres. Our leisure provider, Vision, has also rolled out a healthy vending initiative in three of our leisure centres which is ensuring that healthy options are available and actively promoted. We are also working in collaboration with our Environmental Health colleagues to encourage fast food businesses to sign up to the Healthy Catering Commitment which aims to improve the out of home food offer.”
The campaign kicked off at Redbridge Town Hall on the 8 January with the passing of the symbolic Sugar Smart tray to us from the London borough of Hackney.
It is hoped that by highlighting the pitfalls of sugar consumption, local business and individuals will pledge to make changes to their eating habits to support a healthier lifestyle.
We have signed up to the Sugar Smart website to input the positive measures we are taking and also offer evidence of how a reduction in sugar can really lead to a better, healthy life. We will be building up local evidence to demonstrate how, as a borough, we are committed to reducing consumption of sugar in Redbridge.